Last Updated:16/10/2024

At Baby Shopper, we want to ensure that your experience on our website is smooth, personalized, and secure. To achieve this, we use cookies and similar tracking technologies. This Cookie Policy explains what cookies are, how we use them, and how you can manage your preferences.

1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or smartphone) when you visit a website. They help the site remember your actions and preferences over time, so you don’t have to keep re-entering them whenever you visit the site or browse different pages. Cookies also help improve website functionality, performance, and security.

2. How We Use Cookies
At Baby Shopper, we use cookies for several key purposes, including:
• Essential Cookies: These cookies are necessary for the basic functionality of our website. They allow you to browse our site, add items to your cart, and proceed through checkout securely. Without these cookies, certain parts of the website may not work properly.
• Performance & Analytics Cookies: These cookies help us understand how visitors interact with our site by collecting information such as the pages visited, time spent on each page, and any issues encountered. We use this data to improve the performance and user experience of our website.
• Functional Cookies: These cookies allow us to remember your preferences (such as language or region) and provide enhanced features like personalized product recommendations based on your browsing history.
• Marketing & Advertising Cookies: We use these cookies to show you relevant ads on other websites and social media platforms. They help us tailor our marketing to your interests and measure the effectiveness of our advertising campaigns.

3. Types of Cookies We Use
• Session Cookies: These cookies are temporary and are deleted from your device when you close your browser. They are used to manage essential functions like logging in or shopping cart activity.
• Persistent Cookies: These remain on your device for a set period (or until you delete them). Persistent cookies help us remember your preferences and login information, making future visits smoother.
• First-Party Cookies: These are cookies placed by Baby Shopper to provide the features of our website directly.
• Third-Party Cookies: These cookies are set by third parties (e.g., Google Analytics, social media platforms) to track your online activity, analyze website traffic, or show you targeted ads.

4. Cookies We Use
Below are the main types of cookies used on our site:
• Google Analytics: Helps us understand how visitors interact with our site and tracks performance data.
• Facebook Pixel: Used for personalized ads and retargeting on social media.
• Payment Gateway Cookies: Ensures secure transactions during checkout.
• Shopping Cart Cookies: Keeps track of the items added to your cart as you browse our store.

5. How to Manage Cookies
You have the option to manage and control your cookie preferences. Most browsers automatically accept cookies, but you can modify your browser settings to block or delete cookies.
• Browser Settings:
You can adjust your cookie settings via your web browser. The method for doing this will vary depending on the browser you use, but common options include allowing cookies, blocking all cookies, or setting up notifications for when a cookie is being used.
To learn more, you can visit the help pages of your browser:
o Chrome: Link to Chrome’s guide
o Safari: Link to Safari’s guide
o Firefox: Link to Firefox’s guide
o Internet Explorer: Link to Internet Explorer’s guide
• Opting Out of Third-Party Cookies:
Many advertising platforms allow you to opt out of personalized ads. You can do so through the following links:
o Google Ads: Link to Google’s opt-out tool
o Facebook Ads: Link to Facebook’s opt-out tool
You can also manage cookie settings through services like the Network Advertising Initiative or Digital Advertising Alliance.

6. Consent to Cookies
When you first visit our website, you’ll see a cookie banner asking for your consent to use cookies. By continuing to browse our site or clicking “Accept All Cookies,” you consent to our use of cookies as outlined in this policy. If you prefer to limit the use of certain cookies, you can customize your preferences through the cookie settings option on our site.

7. Changes to Our Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in how we use cookies or due to new legal requirements. Any changes will be posted on this page, and we encourage you to review this policy periodically.

8. Contact Us
If you have any questions about our use of cookies or need help managing your preferences, please don’t hesitate to contact us:
Baby Shopper
Email: support@babyshopper.com
Phone: +44 (0) 123 456 789
Address: 123 Baby Lane, London, UK, 10110